Pink or PINK is a lingerie line by Victoria's Secret targeting younger women than their main line.
HISTORY OF VICTORIA'S SECRET PINK
On October 16, 2002, Victoria's Secret announced the launch of Pink, a new lingerie line targeted to 15-to-22 year olds. The strategy driving Victoria's Secret's launch of Pink is to introduce the teenage girls to Victoria's Secret stores. Pink sells underwear, sleepwear, loungewear, beauty products, and accessories, with the intent to transition buyers into more adult product lines, such as Angels, Very Sexy, and Body by Victoria.
Pink's competition in the lingerie market for the 15–22 year old demographic includes Abercrombie & Fitch and Aerie by American Eagle. Pink's pajamas and sweat pants were popular within the teenage and preteen set from 2006. In 2009, Pink established its first four stand-alone stores in Canada. In 2010, sales at PINK reached $1 billion.
Pink has a college line that focuses brand recognition through public university athletics. Promotions for the line come from college tours, tie-ins with the music channel MTV, and social media such as Facebook and MySpace. In 2011, the line announced a partnership with all 32 NFL teams and began selling apparel containing NFL team logos and names. The partnership is part of a marketing strategy for the NFL to market to teenage girls and college-aged women.
Pink's competition in the lingerie market for the 15–22 year old demographic includes Abercrombie & Fitch and Aerie by American Eagle. Pink's pajamas and sweat pants were popular within the teenage and preteen set from 2006. In 2009, Pink established its first four stand-alone stores in Canada. In 2010, sales at PINK reached $1 billion.
Pink has a college line that focuses brand recognition through public university athletics. Promotions for the line come from college tours, tie-ins with the music channel MTV, and social media such as Facebook and MySpace. In 2011, the line announced a partnership with all 32 NFL teams and began selling apparel containing NFL team logos and names. The partnership is part of a marketing strategy for the NFL to market to teenage girls and college-aged women.